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Academic Journal

Analisis Electronic Word of Mouth (e-WOM) dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Social Commerce TikTok Shop

Authors : Gita Ayu Febriyanti; Sugeng Purwanto

Subjects: manajemen pemasaran; electronic word of mouth; kepercayaan

Source: Jurnal Manajemen, Vol 14, Iss 2, Pp 240-248 (2023)

Academic Journal

Konsep Manajemen Pemasaran dalam Peningkatan Citra Lembaga Pendidikan

Authors : Ahmad Shiroth; Diningrum Citraningsih

Subjects: manajemen pemasaran; citra; lembaga pendidikan islam

Source: Saliha, Vol 6, Iss 1, Pp 114-138 (2023)

Academic Journal

Pelatihan Analisis Manajemen Pemasaran di UD Ragil Diesel Kepanjen

Authors : Angguliyah Rizqi Amaliyah; Hajar Trimalika

Subjects: pelatihan manajemen pemasaran; teori pemasaran; analisis manajemen pemasaran

Source: Indonesian Community Journal, Vol 2, Iss 2, Pp 158-167 (2022)

Academic Journal

Keputusan Pengguna Transportasi Online: Persepsi Promosi, Harga, Kualitas Pelayanan, dan Kemudahan Layanan

Authors : Nasution, Satria Mirsya Affandy; Nasution, Asrizal Efendy; Lesmana, Muhammad Taufik

Subjects: Manajemen Pemasaran; Bauran Pemasaran; Keputusan Konsumen

Source: Jurnal Ilmiah Manajemen dan Bisnis; Vol 24, No 2 (2023): OKTOBER 2023 (IN PRESS); 135-149 ; JURNAL ILMIAH MANAJEMEN & BISNIS; Vol 24, No 2

Academic Journal

ECO-CONSCIOUS CHOICES: EXAMINING THE EFFECTS OF GREEN MARKETING AND PRODUCT DESIGN ON CONSUMER INTENTIONS TO PURCHASE SUSTAINABLE PRODUCTS

Authors : Adwimurti, Yudhistira; Rahmani, Hani Fitria; Alfiyah, Siti ...

Subjects: Manajemen Pemasaran; green marketing; green product design

Source: Jurnal Manajemen dan Bisnis; Vol 3, No 2 (2023) ; 2775-9814 ; 2775-9806

Academic Journal

Bagaimana Meningkatkan Kinerja Pemasaran Melalui Model Entrepreneurial Marketing Pada Ecopreneurship?

Authors : Octavini, Nanda Andreas; Puspitasari, Ayudia Dwi; Yana, Nopi

Subjects: Manajemen Pemasaran; Entrepreneurial Marketing; Womenpreneurship

Source: Jurnal Ilmiah Manajemen dan Bisnis; Vol 24, No 2 (2023): OKTOBER 2023 (IN PRESS); 115-134 ; JURNAL ILMIAH MANAJEMEN & BISNIS; Vol 24, No 2

Academic Journal

Analisis Pengaruh Digital Marketing, Brand Awareness dan Campus Facilities terhadap Enrollment Intention pada Sebuah Perguruan Tinggi Swasta

Authors : Tresna, Indra Cahaya; Sijabat, Rosdiana

Subjects: Urban Studies; Urban Growth; Digital Marketing

Source: WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY; Vol 10, No 2 (2023): Urban Lifestyle and Urban Development; 87-96 ; 2597-8624 ; 2337-7313 ; 10.36262/widyakala.v10i2

Academic Journal

Analisis Pengaruh Product Quality dan Custumer Satisfaction Terhadap Customer Loyalty Pada Pengguna Skincare AVOSKIN

Authors : Siti Wiji Utami; Sri Vandayuli Riorini

Subjects: Product Quality; Customer Satisfaction; Customer Loyalty

Source: Jurnal Manajemen dan Inovasi (MANOVA); Vol. 6 No. 2 (2023): Juli; 19-27 ; 2746-282X ; 2685-4716 ; 10.15642/manova.v6i2

Academic Journal

Strategi Pengembangan Bisnis UMKM Bakso Bunda Dengan Pendekatan Business Model Canvas di Mojoagung, Jombang

Authors : Safii, Tri Alfian

Subjects: Analisa SWOT; Bisnis model kanvas; Strategi bersaing

Source: Jurnal Manajemen dan Inovasi (MANOVA); Vol. 6 No. 2 (2023): Juli; 1-18 ; 2746-282X ; 2685-4716 ; 10.15642/manova.v6i2

Academic Journal

Peran Harga, Fasilitas Dan Pelayanan Terhadap Kepuasan Konsumen Hotel Lotus Garden & Resort Kediri

Authors : Purnomo, Hery

Subjects: facilities; price; service

Source: Jurnal Manajemen dan Inovasi (MANOVA); Vol. 6 No. 2 (2023): Juli; 48-62 ; 2746-282X ; 2685-4716 ; 10.15642/manova.v6i2